I was very pleased to be asked to present Grand Rounds by the General Surgery Residency Program at Halifax Medical Center in Daytona Beach, FL. I was greeted by a diverse audience who were all presented with a copy of Goal Play! upon signing in.
First to arrive were a surgical technician and a nurse manager from the operating rooms (above). They were followed by a small gaggle of medical students who were at the hospital to interview for family practice residency slots. This young man wanted all to be sure he would fit in culturally, so he partook in a traditional Southern breakfast of eggs, sausage, grits, and sweet roll. He was careful to point out that breakfast included a geographically appropriate vitamin C source, though, as his interviewer proudly displayed her copy of the book.
Goal Play! 
We are slowly getting to a realization that transparency cannot be a catch-word any longer. Patients will demand it, and that is when real improvement will come.